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© Kamla-Raj 2004 Stud. Tribes Tribals, 2(2): 105-111 (2004)
The Role of Culture in the Survival of Traditional African System of Communication: A Case Study of Yoruba Tribal Group in Nigeria
I. S. Popoola
Department of Mass Communication, Faculty of Social Sciences, P. O. Box 239 (Unilag p.o), University of Lagos, Akoka – Yaba, Lagos, Nigeria Mobile: 234-08023405801, E- mail: tayonigeria@yahoo.com
KEYWORDS Culture; technology; mass communication; language
ABSTRACT The globalization trend has eaten so deep into our culture and tradition as emerging information technologies now constitute a serious threat to the survival of various means by which African people disseminated information before the advent of the modern means of mass communication. As a matter of fact, the new information technologies have grounded some of the ways by which the Yoruba race in Nigeria communicated with each other before the advent of print and electronic media i.e. newspapers, magazines, radio and television. Apart, the phenomena growth both in terms of size and population of various African communities has equally aided the massive erosion of some of the hitherto cherished indigenous means of communication. However, in spite of the considerable in-roads which new information technologies have made into traditional African communication, it is a thing of joy that there are some aspects of the traditional means of communication which have refused to bow to the new information technologies. This is due to the power in the mother tongue language, which is the language of communication. This is the focus of the paper. Thus, the objective of the study is to reveal the changing phases of traditional African communication. The study is carried our through the interview survey method of conducting research.
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